–You recently started using a software that identifies the company from which an anonymous visitor originates. You find that someone from Sprocket Corporation has been visiting your website and their company fits your ideal buyer profile. What should you do?–
–Find the contact at the company that is the most likely buyer of your solution–
–Create a new lead in your CRM with the appropriate point-of-contact and their company–
–Move the new lead to the enrichment step of an identify process–
—All of the above—
- The standard companion banner size for TrueView in-stream ads on YouTube is:
- What is a key difference between reservation buying and auction buying?
- A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
- What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
- If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
- Within a Hootsuite Analytics report, you can add a tile, which is:
- When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
- Which metric is affected by slow pagespeed?
- Custom Dimensions can be used as which of the following?
- Which of the following is an example of a social media goal?
- Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
- How can you make the job a lot simpler for the browser?
- Which is true about calls-to-action usage on mobile homepages?
- To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
- We use them every day, but what is the overall purpose of a search engine?
- What’s the fastest and best-optimized resource?
- Which of the following actions can NOT be done in the Hootsuite Planner feature?
- A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
- Building A Plan Will Help You To Focus Your Efforts When Using Social Media. What Should You Consider When Making Your Social Media Plan?
- Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
- Which ad extensions can serve automatically?
- Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?
- When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:
- Frequency capping counts include:
- An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
- There are many benefits to having a social media strategy. Which answer is NOT one of them?
- When using the Hootsuite Planner feature, the fastest way to compose a new message is to:
- The Hootsuite bulk composer allows you to:
- Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
- The User ID feature is commonly used with which of the following website scenarios?
- Susan Doesn’t Have Time To Create Display Ads Herself. She Hopes To Use A Smart Display Campaign To Automatically Generate Ads. Which Two Building Blocks Must Susan Supply In Order For A Smart Display Campaign To Automate Her Ad Creation?
- Hank Wants To Use A “Maximize Conversions” Campaign With The Performance Planner. Which Recommendation Can Be Provided To Hank By The Performance Planner?
- You are gaining a reputation as a true wizard of Google Ads and just won a multi- million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?
- Which scenario would record to two conversions (1-per-click)?
- Google audiences refresh with every impression so that advertisers show their content only to the most relevant YouTube users.
- Which is the next stage of detection in an Google Ads account, if Google’s automatic filtering system does not successfully remove all potentially invalid clicks?
- Brian Owns A Company That Makes Inexpensive Replacement Parts For Bicycles. He’s Ready To Increase The Scale Of His Business And Wants To Use Google Display Ads To Drive Sales. Which Feature Of A Google Display Ads Will Help Brian Achieve His Business Objectives?
- A company in the education sector is preparing a marketing campaign for its application. What three factors should you take into account when determining your campaign goals?
- An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity. What is the first thing the advertiser should do to investigate this situation?
- Let’s say you want to show your advertising to users looking for content about a certain football club. What audience solution should you use?
- Courtney Sells Handbags Through Her Online Boutique. Her Online Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads Receive Come From Customers More Interested In Her Products?
- What Are Two Ways Google Ads Can Fuel Your Business Goals?
- If you send a monitored email to a contact and you receive a notification that they have already read it, when should you call them?
- In an Google Ads account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?
- Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
- What three measurement habits are good for any individual or business?
- Which feature distinguishes location extensions from regional and customized campaign targeting?
- What can be used to customize the tracking model for the data in the Conversions column?
- What can local catalog ads do?
- An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?