The Customer Journey Has Become More Complex, Requiring A Dedicated Bidding Strategy. Google’s Solution Is Automated Bidding. How Can Automated Bidding Benefit Advertisers?

–The Customer Journey Has Become More Complex, Requiring A Dedicated Bidding Strategy. Google’s Solution Is Automated Bidding. How Can Automated Bidding Benefit Advertisers?–

–Allows advertisers to serve ads only at specific times.–

Uses machine learning to set bids, which saves time.

–Guarantees reduced conversion costs for advertisers.–

Is auction-specific to increase the chance for conversion.

–Allows advertisers to bid only for clicks from a specific group.–

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