YouTube for Action is made up of formats powered by smart bidding strategies for conversions or conversion values. What are the two elements necessary for its success?

–YouTube for Action is made up of formats powered by smart bidding strategies for conversions or conversion values. What are the two elements necessary for its success?– –Advertiser must have served video ads in the past– –Advertiser must use DV360 to measure performance– —Audiences with strong purchase intent— —Measuring the bottom of the conversion funnel—