A candle company writes content for a new display ad they want to run to influence buying decisions. What should she do with her creation?

–A candle company writes content for a new display ad they want to run to influence buying decisions. What should she do with her creation?– –Focus on a specific product or offer (higher end sales)– —Focus on brand attributes or product value proposition— –Focus on the brand’s storys telling– –Include an implicit or explicit call … Read more