Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?

–Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?–

–Guide download–

–Purchase of water filter–

–Visit to your site–

–A & B–

–B & C–

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