In social media content, “tone” refers to:

–In social media content, “tone” refers to:–

–The distinct and steady personality or style of your brand.–

–The written style of your social media posts, including capitalization and punctuation.–

–The color and shading of your social media images.–

–The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.–

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