If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:

–If the query “Seattle plumbers” is entered into Google, Google will use the location term that is part of the query to show ads:–

–Targeted to areas surrounding the city of Seattle.–

–That have included “Seattle” as an exact match in keyword lists.–

Targeted to Seattle, regardless of the user’s location as long as they are in the US.

–To that user based on IP (Internet Protocol) addres–

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