–How can you re-engage users who have abandoned your app after their first use?–
–By engaging users who visit your desktop website–
–Offer deeper discounts to entice visitors.–
—Remarket to app users with a compelling message across search, display, and video.—
–By offering store credit for users who click your ads–
- You can focus a campaign or ad group on potential customers who meet certain criteria. Which ?
- How can advertisers calculate return on ad spend and other cost based metrics?
- A company in the education sector is preparing to distribute a marketing campaign for its application. Identify three factors she should take into account when determining the goals of her future campaign.
- A company in the education sector is preparing to distribute a marketing campaign for its application. Identify the factors she should take into account in determining the goals of her future campaign.
- You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
- Stores can include contact information such as phone numbers, emails, or physical addresses.
- Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
- You’re setting up offline conversion tracking. You need to upload offline data into your Google Ads account. Which two formats are supported?
- Yvette Owns A Jewelry Store And Has Decided To Create A Youtube Advertising Campaign To Drive Online Sales Of Her New Wedding Band Designs. Since She’s New To Youtube Advertising, She Doesn’t Know Which Bidding Type She Should Choose For Her Campaign. Which Bidding Type Will Yvette Have To Use For Her Trueview For Action Campaign?
- Maria Noticed Last Month That Her Ad Often Showed Up Beside A Competitor’s Ad For The Same Search Terms. How Can Maria Understand How Her Performance Compares To That Of Other Advertisers?
- Fill In The Blank: If You Are Planning To Grow Your International Social Media Business, You Must First
- Fill In The Blank Space: When You Advertise Internationally, You Should Make Your Products Or Services ______ In The New Market, And Consider ___________ And ___________.
- Fill in the blank: _________ Internet search engines to find content.
- Who Can You Target With Display Advertising Campaigns?
- How Do Cost-Per-Click (CPC) Ads Compete With Cost-Per-Thousand Impressions (CPM) Ads On The Display Network?
- An Advertiser Wants To Achieve The Top Position In Paid Search Results. Which Recommendations Would Improve The Likelihood Of The Advertiser’s Ad Showing In The Top Position?
- Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?
- What Kind of Data Corresponds to a Statistic That Can Take the Form of a Number?
- What Are The Three Key Elements To Consider When Evaluating Keywords For SEO?
- Every Time Your Ad Is Eligible To Show, Google Ads Calculates Its Ad Rank Using Your Bid Amount, Components Of Quality Score, And:
- What Statistics Can Help You Identify The Blog Post Is Most Resonant With Your Audience?
- Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?
- What Are The First Steps To Take When Building An Online Business Strategy?
- Which ad extensions can be served automatically?
- Which proposal is not an example of detailed demographics?
- Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?
- What Is The Main Reason Why Writing Techniques Should Be Adapted For Online Content?
- What is the best targeting option to boost brand awareness?
- What Good Practice Should You Consider When Sending E-Mails To Your Contacts?
- On The Display Network, Your Ad Is Eligible To Show On A Webpage If Your
- How Would You Recommend That William Set His Budget If He Wants To Spend US $608 Per Month On His Campaign?
- What’s the best way to find out how many clicks Bing Ads has identified as low quality?
- What Is Better Not To Display On Your Website?
- You’ve Set Up Conversion Actions For Your Online Retail Site. Now You Want To Set Up Conversion Tracking Tags To Gain Some Deeper Insights Into How People Engage With Your Ads. Match The Required Tagging Action With The Corresponding Conversion Measurement.
- What Should You Include In Your Targeted Search Ad To Generate More Clicks?
- Conversion Measurement Is An Excellent Way For Businesses To Understand How Users Are Engaging With Their Brand. Match Each Conversion Action To A Relevant Example Of A Business Need.
- Why Is It Important For A Business To Be Visible In Search Engines?
- For what type of business does increasing Internet use present many opportunities?
- To advertise with Google Ads, you start by creating campaigns based on your business goals. What type of campaign would you choose for each of the following scenarios?
- Which Of The Following Suggestions Precisely The Approach To Be Adopted For A Content Marketing Campaign?
- Which Of The Following Is Information That Advertising Networks Automatically Collect And Share With Businesses?
- Which Of The Approaches Below Is Primarily Aimed At Targeting New Online Customers?
- Madison Owns A Retail Clothing Store. Her Marketing Consultant Says That With All The Technology At Their Disposal, Customers Will Go Back And Forth Across Multiple Channels Before Choosing To Buy An Outfit At Her Store. The Consultant Recommends That Madison Think About Her Customer’s Journey Before They Actually Arrive At Her Store. Which Type Of Strategy Is Madison’s Marketing Director Suggesting To Help Her Drive Sales At Her Physical Location?
- In Google My Business, Where Can You Find The Number Of Google My Business Visitors That Are Receiving Driving Directions To Your Location?
- As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data?
- When you advertise through Sponsored Links (SEM), you don’t pay
- How Are Creatives Assigned To A Line Item?
- Pop-up forms are best suited to which stage of the buyer’s journey?
- How Can A Line Item’s Potential Reach Be Increased From 1K To 1M Targeted Impressions?