To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?

–To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?– –The open and the click– –The subject line and the CTA– –The sender name and … Read more

There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?

–There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?– –Create a CTA that will direct people to that goal– –Create your email send– –Select a secondary goal for your email send– –Optimizing each part of your email to … Read more

There are three key components to sending the right email. The first is including the right content in the email. What are the second two?

–There are three key components to sending the right email. The first is including the right content in the email. What are the second two?– –The right style and the right placement of your CTA– –The right person, which comes down to how you segment your contacts, and the right time– –The right subject line … Read more

Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?

–Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?– –Send the right person the right message at the right time.– –Create active lists for your business.– –Segment contacts who you can’t connect with.– –Segment the different functions of your business to target outreach and communication.–

How can email marketing fuel your overall inbound strategy?

–How can email marketing fuel your overall inbound strategy?– –Email marketing provides different types of email.– –Email marketing syncs closely to your CRM.– –Email marketing syncs data to external platforms.– –Email marketing provides a one-to-one channel of communication.–

In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?

–In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?– –Buttons for CTAs– –Mobile responsiveness– –Formatted block text– –Social links–

Fill In The Blank: Words Like “Free” Or “Percent Off” Will Not Only Trigger Spam Filters For Your Email, But Will Also ___________

–Fill In The Blank: Words Like “Free” Or “Percent Off” Will Not Only Trigger Spam Filters For Your Email, But Will Also ___________– –not sound like the email is coming from a real person.– –have higher unsubscribe rates.– –trigger better sales.– –align with the content for coupons in the email.–

Fill In The Blank: Return On Investment Is Used In Many Aspects Of Your Inbound Strategy. In Your Email Marketing Strategy, It Is Defined As The Overall Return Your ________.

–Fill In The Blank: Return On Investment Is Used In Many Aspects Of Your Inbound Strategy. In Your Email Marketing Strategy, It Is Defined As The Overall Return Your ________.– –email segments bring in from your business’ initial investment.– –emails deliveries bring in from your business’ initial investment.– –email engagements bring in from your business’ … Read more

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”

–Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”– –at the right time equals success.– –at the right time equals sending.– –at the right term equals successful sending.– –at the right test equals success.–

Fill In The Blank: In The _________ Stage Of The Buyer’s Journey, The Potential Buyer Has Defined Their Problem And Is Actively Researching Different Solutions.

–Fill In The Blank: In The _________ Stage Of The Buyer’s Journey, The Potential Buyer Has Defined Their Problem And Is Actively Researching Different Solutions.– –awareness– –consideration– –decision– –acquisition–

Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.

–Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.– –relevancy– –context– –connection– –alignment–

Fill In The Blank: ________ Will Give You The Number For Each Email Recipient Sample Size That Will Help Yield Conclusive Results.

–Fill In The Blank: ________ Will Give You The Number For Each Email Recipient Sample Size That Will Help Yield Conclusive Results.– –The results of your A/B test– –The results of the pre-work of your A/B test– –A significance test calculator– –The purpose of your A/B test–

Each Year Your Contacts Database Will Decay, So To Successfully Cater To The Needs And Interests Of Your Contacts, What Do You Need To Begin With?

–Each Year Your Contacts Database Will Decay, So To Successfully Cater To The Needs And Interests Of Your Contacts, What Do You Need To Begin With?– –The right contacts in your database– –The right program to analyze the trends– –The right platform to bring in new contacts– –The right strategy to measure the decay–

Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.

–Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.– –A significance test calculator– –The results of your A/B test– –The results of the pre-work of your A/B test– –The purpose of your A/B test–

By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts? “Thanks For Subscribing To My Blog. I’m Thrilled To Have You Here! You’ll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If You’re Looking To Update Your Email Preferences, You Can Do So Anytime Here. Invite Your Team Members To Subscribe Because When We Learn Together, We Grow Together.”

–By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts? “Thanks For Subscribing To My Blog. I’m Thrilled To Have You Here! You’ll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If You’re Looking To Update Your Email Preferences, You Can Do … Read more