To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?

–To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising. His two target audiences include cinema-goers and home movie watchers. Which type of approach would work for each audience?– Home Movie watchers –Place a display ad for the local cinema on Colin’s own website– … Read more

To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest load time to the shortest?

To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it. Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest … Read more

To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use. Cross off the keywords which she shouldn’t use.

–To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use. Cross off the keywords which she shouldn’t use.– –Wedding photography Cardiff- –Cardiff weddings– –Wedding photography business based in Cardiff–

How can you take advantage of video for your product/services without actually making a video?

–How can you take advantage of video for your product/services without actually making a video?– –This isn’t possible– –Advertise on other people’s videos– –Share other people’s videos– –Use images with a call to action instead–

Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?

–Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones?– –It’s a good way of keeping customers informed about products– –It helps customers talk to each other via … Read more

Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?

–Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service?– –They make it easier for customers to sign up to receive marketing emails– –They can help you create a customer database– –They write marketing … Read more

Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?

–Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this?– –Image file names– –Page titles– –Keywords in the content– –Keyword meta tags–

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?

–Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users?– –Point out unique aspects of … Read more

Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?

–Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out?– –Customers can locate Seth’s products and services when they search for them online– –Search engines can help to … Read more

How can you improve a business’s visibility to people located near you geographically?

–How can you improve a business’s visibility to people located near you geographically?– –Translate your website into at least two more languages– –Offer free phone support during business hours– –Make sure your phone number, address and business hours are easy to find– –Ensure you have good analytics on your website–

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

–Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”. Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?– –Ensure 80% of clients use the gym’s online system to book personal training appointments– –Increase how much … Read more

Portugal seems like a good market for Matt to move into. He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any. But what other financial or regulatory requirements should he check?

–Portugal seems like a good market for Matt to move into. He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any. But what other financial or regulatory requirements should he check?– –Custom duties and tariffs– –Portuguese taxes– –Exchange rates– –National holidays– –Product safety requirements– –Insurance cover–

Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers. It’s important to select the right approach when making an app. Which of the following routes would you not recommend to Phil?

–Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers. It’s important to select the right approach when making an app. Which of the following routes would you not recommend to Phil?– –A professional app developer– –An online self-service tool– –Repurpose an existing app– –Make … Read more

Patrick owns a few bike rental outlets across London. A few months back, he decided to invest in an online booking system and some other software to help his business run more smoothly. Recently though, he suspects there might have been a potential online security breach. What steps should he take to make his online business safer?

–Patrick owns a few bike rental outlets across London. A few months back, he decided to invest in an online booking system and some other software to help his business run more smoothly. Recently though, he suspects there might have been a potential online security breach. What steps should he take to make his online … Read more

Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search?

–Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search?– –Image 1– –Image 2– –Image 3–

Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

–Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?– –Create a ‘Suggested products’ banner– –Use analytics to understand who is visiting the site– –Add a video tour of the shop–

Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?

–Mo’s a plumber with a responsive website. He wants to make sure he’s using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective?– –Google Keyword Planner– –Google Analytics– –Hootsuite–

Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?

–Mo is keen to advertise his plumbing business. He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use. Which of the designs would work best on smartphones?– –Design 1– –Design 2–

Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should he make his video?

–Mo has a plumbing business. He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services. To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website. How long should … Read more

Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out. Which of these text statements would work best as an ad?

–Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out. Which of these text statements would work best as an ad?– —Wedding Photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book Now!– —Cardiff Wedding Photography. Get 25% off your first order. Make your … Read more